In the December 19 issue of Bloomberg Businessweek, Brad Wieners goes behind the scenes at Lego's Danish headquarters to uncover the design tactics behind Lego's newest goal: to appeal to girls. As ...
TY: WE’RE NOW HEARING FROM A LEGO DESIGNER WHO’S IN THE RUNNING TO HAVE HIS IDEA TO HONOR CALFIRE WITH LEGOS. ADRIEN PECQUET IS THE GUY BEHIND THE IDEA TO MAKE A LEGO VERSION OF CALFIRE’S HAWK ...
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