The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated Circuit (ASIC) chip which is smaller than one of the studs on the brick itself.

Brick heads out there who have a huge stash of random LEGO pieces—probably in some sort of large, plastic container in the closet—have a new creativity aid at their disposal; at least if they have an ...

LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

Take a look at the latest promotional video for the upcoming LEGO AR App developed by Bricks AR. Players will be able to build and design singular structures or sprawling cities courtesy of the LEGO ...