When a small square “Smart Brick” is attached to LEGO blocks assembled in the shape of a car, the engine starts with a “vroom ...

Lego and Oracle Red Bull Racing are set to launch a hyper-realistic brick-built race car as part of a newly announced multi-year partnership with Formula 1. The new Lego Technic set replicates the ...

With a Smart Brick, Lego creations can come to life. A car could make engine sounds until it crashes, or Darth Vader could trigger the Imperial March to play.

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

Danish toymaker LEGO has refreshed the Technic Jeep Wrangler Rubicon range, the new version comes on March 1 to sell for $64.99.