Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a single LEGO stud along with sensors, LED lights, a miniature speaker, and ...

Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital technology that we haven’t seen from the company before. While the demo Lego gave at its press conference ...

It took the analog toy company years to develop its new Smart Play system, which centers on digitally minded bricks that can play sounds, light up, and interact with each other. While the Lego Group ...

Lego explains why its Smart Bricks use custom wireless charging, enabling uninterrupted play without removing bricks from ...

Lego bricks come in a ridiculously vast array of sizes and shapes, but the company is unveiling an entirely new take on its classic shape at CES 2026. Meet the Lego Smart Brick, a standard-sized 2 x 4 ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

Lego recently unveiled one of its major technological shifts at CES 2026, marking a new bold step into the future with Lego ...

LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

LEGO announced it will launch a line of new Star Wars kits that include its new Smart Brick, a special piece that brings tech ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog toymaker's embrace of tech.