It was made abundantly clear to all in attendance that Professional Bull Riders’ second annual Kid Rock’s Rock N Rodeo was not like other rodeos. An announcer literally informed us (twice), “This is ...

Not long ago, before lighting the dirt on fire and setting off the indoor bombs (these dudes really enjoy blowing stuff up), each PBR event began with the house lights going dark and the arena ...

On Thursday morning, Kid Rock rode a horse across the home of the Dallas Cowboys to officially unveil his namesake rodeo that will take over cavernous AT&T Stadium on May 17. His head-to-toe black ...

Kid Rock is not kidding about making a mark in Western sports. The artist who has masterfully blended different forms of music into an unmistakable style all his own is partnering with PBR to bring ...