Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

Sales and marketing teams in financial services have traditionally worked in their group silos focusing on separate issues. These kinds of activities would tend to reflect a focus on tactics rather ...

In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...

If you’ve never heard about integrated marketing, it is time to learn more. Integrated marketing is now the best way for businesses to reach various audiences, including employees or customers.

Massimo began his career in new media in 1995. Three years later, he founded the company and is recognized as one of the most important internet entrepreneurs in Italy. He was Technical Internet ...

Opinions expressed by Entrepreneur contributors are their own. It is no secret that consumers today don't just buy products and services, but focus on the value they can derive from their purchases.

B2B marketers today face multiple challenges, with two prominent issues taking the lead: (1) doing more with less and (2) achieving expanding pipeline targets. Fully 50% of B2B marketers in North ...

At a time when consumer landscapes are shifting more rapidly than ever before, budgets are continually being evaluated, and marketing is under scrutiny. Communication and collaboration are vital. CMOs ...

When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

Discover how a strong brand image and targeted marketing strategies can elevate your company's market share, drive sales, and ...