Compliance techniques are subliminal methods used in advertising that are designed to induce a consumer to purchase a particular product. Compliance advertising is distinct from informational ...

Advertising allows you to control your message because you create the content and pay for when and where it will appear. This differs from public relations, which attempts to get free coverage of your ...

Consumers who are very skeptical about the truth of advertising claims are more responsive to emotionally appealing ads than ones peppered with information, according to a new study. The finding comes ...