How exciting that you're venturing into writing a radio or television commercial. Writing for broadcast media is significantly different from writing a print or digital ad. For the first time, you're ...

Infomercials, like the classic Shamwow infomercial, are an example of how structure and technique can have a huge effect on how a user or prospect is driven toward taking a specific action like ...

Casting a series of commercials for a Houston-based credit union. (We see a scientist and coworker, an FSCU member, in a high tech medical lab. FSCU Member takes off suit because its hot.) Scientist: ...