Over the last decade, influencer marketing has evolved from a nascent, often misunderstood, concept into a cornerstone of modern brand strategy. Once dismissed as a fleeting and even fickle trend, it ...

Ismael El Qudsi is Co-founder and CEO of SocialPubli, an award-winning influencer marketing platform with 500,000+ opt-in influencers. What if there were one thing you could do to make consumers much ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...

Forbes contributors publish independent expert analyses and insights. Kristen Bousquet is an influencer and creator monetization coach. As LinkedIn continues to grow as a platform for thought ...

Social-media creators are taking center stage at this year's Democratic National Convention. While some reporters have balked at attendance costs and limited desk space, influencers are thriving. The ...