The Open Axis Group this month released a manifesto of sorts, endorsed by the largest airlines in the United States, outlining a vision to close a "distribution gap" between direct and indirect ...

Before developing a distribution channel strategy, it's important to revisit what a distribution channel actually is. Put simply, a distribution channel is the path that a product or service takes to ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

eWeek content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More As more software vendors move toward an e-commerce model, ...

ATPCO has finalized the first version of the Next Generation Storefront standard for the U.S. domestic market, a year after the initiative to develop the standard was launched at ATPCO's 2018 Elevate ...