Prior to launching any PPC campaign, you must benchmark your competitors. This vital step will help you identify strategic best practices and set your account apart – which can improve performance ...

Forbes contributors publish independent expert analyses and insights. I share tips about launching, validating and growing startups. When you have a new startup idea, it’s essential to understand the ...

Burc Tanir is the CEO of Prisync, the pricing optimization software company helping e-commerce businesses apply smart data-driven pricing. Running a business can be challenging, especially when ...