Prior to the arrival of IGTV, brands and businesses utilized Instagram Stories as a way to upload multiple short video clips to their profiles. While Instagram Stories has been a huge success, ...

As consumers retain 95% of video content versus 10% of written content, video has become a brand’s most useful and powerful marketing tool. It offers a way for you to connect with your audience, grow ...

Instagram surpassed 1 billion users last year, and the milestone marked big changes for the platform. Chief among them was the introduction of Instagram TV (IGTV), a long-form video content service ...

The photo and video sharing platform Instagram will be combining its feed videos with its longer standalone video application, IGTV, into one unit, starting today. The new feature will be called ...

Instagram on Wednesday announced that it will start running advertisements in IGTV, its home for long-form videos, and sharing that revenue with creators. It is also introducing paid badges during ...