Imagine you’re blindfolded in an archery contest. How likely are you to hit your target — or any target? Obviously, you’d be unlikely to succeed, and any accuracy would be pure luck. Like archery, ...

Developing a successful business plan requires a thorough understanding of the market in which you operate in. One crucial aspect of this understanding is identifying and capitalising on market gaps.

Some brands just seem to get you, don’t they? Like they’re speaking directly to you, tapping into exactly what you need and when. Actually, there’s no big secret to that; it’s all about understanding ...

Product-market fit is paramount for startups, serving as the bedrock for long-term success and attracting investor capital. Target market identification and continuous data-driven strategy adjustments ...

A target market is defined by shared, specific traits like age or lifestyle. Defining a target market aids in creating focused product decisions. Target market info improves marketing efficiency and ...