The ice bath challenge has clearly taken over the internet with many celebrities from around the globe dipping themselves in ice! This challenge stands apart from everything else that is trending as ...

A Malaysian company has come under fire after footage emerged online showing its employees participating in an extreme ice bath activity. The company, Victoria's Vitality — known for its health and ...

I still remember the cool rush of ice water splashing over my head in summer 2014, my body bracing itself for inevitable shivers. The original “ALS Ice Bucket Challenge” was inescapable — if you weren ...

Co-authored by Lauren Rudolph and Robert T. Muller, Ph.D. The growing trend of “cold water immersion”—immersing yourself in ice baths or taking cold showers—is promoted as providing physical and ...

Ice baths may have several health benefits, including helping to reduce muscle pain and inflammation and improving mood and cognitive ability. Ice baths involve immersing the body in cold water.