So, you have a job interview at a company you really like. It’s your dream job. Your interviews are scheduled, and you ready to start to preparing. But how? Most candidates research the company, the ...

If you’re an avid podcast fan, you’ll notice that there are (broadly speaking) two types of shows: non-narrative and narrative. Non-narrative podcasts are more freewheeling, constructed around ...

Opinions expressed by Entrepreneur contributors are their own. By now, you have probably heard of ChatGPT. Students, researchers, businesses and just about everyone can use this innovative software to ...

How exciting that you're venturing into writing a radio or television commercial. Writing for broadcast media is significantly different from writing a print or digital ad. For the first time, you're ...

Like film, television comes in a variety of different genres— but the two core types are drama and comedy. Though this has been changing recently, most dramas, whether “prestige” or “procedural,” have ...

HubSpot, the inbound marketing and sales platform, conducted research around video content that found 54 percent of respondents (your potential customers) wanted to see video from brands they support.

Providing your sales reps with a script is necessary to maintain control of the sales cycle. Planning, testing and refining the script is an ongoing process. As you build the script and include ...