It’s no longer a luxury to use ChatGPT as part of a Search Engine Optimization (SEO) strategy; it’s a must. But just telling the chatbot to “write an article about X” will lead to a mediocre result.

Search engine optimization (SEO) is the practice of designing your web pages so that your website ranks higher on search ...

Generative engine optimization (GEO) is the next essential strategy for brands seeking visibility in an AI-driven world.

Digital marketing has a new force: AI SEO. As search engines become increasingly sophisticated and AI tools become mainstream, understanding how artificial intelligence has transformed search ...

SEO used to be the sole way to increase your internet presence. Not anymore. Many people are rapidly switching from ...

Search Engine Land still believes in SEO. But search is evolving. Here’s why we talk about GEO, what it means, and why we ...

Or maybe more than a sidekick, AI-focused AEO could be the next SEO. Why smart marketers are already doubling down on landing their content in LLM land. Strategic evolution. AEO isn't replacing SEO.

The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United ...