The consumer behavior of older consumers remains understudied despite the group’s large numbers and high buying power. There are over 110 million adults in North America age 55 and over, representing ...
This year, influencers are acting as consultants as creators make up more meaningful portions of marketing budgets. Here’s ...
Traditionally, influencer marketing sees small American businesses reaching out to social media users that have a significant following and decent levels of engagement (in terms of likes, views, ...
Influencer marketing is among the key tools to help brands on TikTok, Instagram, and YouTube boost engagement and win over the audience's trust. Influencers enable ...
If you're grappling with the ultimate influencer marketing question — should you partner with micro-influencers or go big with large-scale influencers — I've got you covered. Pull up a chair, grab ...
Multiple key Oregon football starters could declare for the 2026 NFL Draft following their elimination from the College Football Playoff in the... In a world where scrolling is second nature, ...
Ismael El Qudsi is Co-founder and CEO of SocialPubli, an award-winning influencer marketing platform with 500,000+ opt-in influencers. You’ve heard of the seven deadly sins: pride, greed, wrath, envy, ...
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