When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

Set effective employee performance goals using MBO and continuous feedback. Top HR software includes BambooHR, Paychex Flex, ...

Neelima is the cofounder of Spectrum North, Chief Global Head of Product Delivery and a tireless advocate for women in technology. During client engagement and interviews, I routinely get asked, "How ...

Attention metrics are – ahem – receiving a lot of attention these days. It’s all part of an industry-wide push for measurement tools that go beyond recording a person viewing an ad, and instead focus ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More In my first stint as a machine learning (ML) product manager, a simple ...

What do C-suite executives, supervisors, and managers of teams of all sizes all have in common? A fixation on metrics. Derived from company strategy and overarching goals, metrics are by far the most ...

If you’re developing a product powered by a large language model (LLM), you might wonder: How do I measure whether it’s working as intended? Should you focus on its ability to generate fluent ...

Efforts to measure corporate sustainability performance are now rampant. Many companies are actively working to improve the measurement of their sustainability impact; a Google search of “corporate ...

I’ve got a pet peeve about the terms metrics and KPIs (key performance indicators). Too many people use those terms interchangeably, and while it may seem like a small thing, it drives me a little ...