I’m taking you behind the scenes of a particularly tough keyword research brief we tackled. I’ll break down our approach, share our strategies, and reveal how we executed the research with a dash of ...

After 25 years of working in SEO, I’ve seen firsthand how traditional keyword research methods fail to keep up with Google’s advancements. In my SMX Next presentation, I challenged SEOs to go beyond ...

Understanding how people search – and aligning their search intent with the stages of the marketing funnel – is critical to crafting a powerful, long-term PPC strategy. This article will: With these ...

When designing search systems, the decision to use keyword-based search, vector-based search, or a hybrid approach can significantly impact performance, relevance, and user satisfaction. Each method ...

You can use the Reverse Question Answering Prompt to identify the underlying questions in any AI Mode answer. You can even ...

NEW YORK — Hyundai is taking a more conversational approach to its marketing in order to keep up with the proliferation of artificial intelligence (AI). This comes as the industry experiences major ...