Your users don’t search the same way, so why treat them like they do? Build SEO personas that refine your content and boost rankings. Mastering user intent is all about putting yourself in your user’s ...

A persona-driven SEO strategy can help make your organic visibility more profitable with less resources wasted. Here's how to create user personas for SEO. We’ve come a long way as search marketers ...

Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. Running a business is a lot like writing a story. You need to set the scene ...

"Your site has hordes of visitors every day clamoring to check out the vintage comics you sell," writes Veronica Maria Jarski at MarketingProfs Daily Fix. "But what do you know about your visitors?