The shopping experience is transforming as more brands and retailers turn to data-rich 2D barcodes, powered by GS1 Digital Link. They can provide access to everything about a product: its origins, ...

Sprint has announced a partnership with 2D barcode specialists Scanbuy to put software capable of decoding the black & white symbols blocks onto select Sprint handsets. 2D barcodes can be used to ...

June 26, 1974 was an historical milestone that changed the shopping experience: That’s the date the first item was ever scanned with a barcode. Juicy Fruit gum at a supermarket in Troy, Ohio, became ...

The integration of a mobile barcode, also called a 2D barcode, into a marketing initiative is a way for a brand to activate a campaign, making it engaging, immersive and interactive for the consumer.

BOULDER, Colo.--(BUSINESS WIRE)-- NeoMedia Technologies, Inc. (OTC BB: NEOM), the pioneer in global mobile barcode management solutions, today unveiled its self service 2D barcode solution, QodeScan.

Standards body GS1 US is looking for major retailers and brands to step up and implement its QR-like Digital Link 2D barcode on packages, in order to drive broader market adoption and enable the ...

Sprint mobile phones can now read 2D barcodes, making it simpler for the carrier's customers to get product information via mobile. 2D barcodes are simple black-and-white images, but each one is ...