Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

It’s clear programmatic advertising is on the rise; however, there’s still progress to be made. I rfon Watkins, CEO of Coull, offers four tips to help you get your head round this form of advertising ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Programmatic advertising has seen explosive growth in recent years, now threatening to overthrow traditional buying models for TV and Radio. Though B2C brands have embraced this trend, the B2B ...

AdExchanger, part of the Chief Marketer Network, is launching Programmatic AI, a new industry event debuting May 18–20, 2026, ...

StackAdapt, the leading AI advertising and orchestration platform, today released its annual State of Programmatic Advertising 2026 report, revealing that marketers who unify channels, consolidate ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

Programmatic advertising - we all know that it’s ‘kind of a big deal’. But despite all the industry and media hype, there’s a big chance that you’re still in the dark about it. When we surveyed UK ...

As any digital marketing pro can tell you, programmatic advertising is one of the most critical — and least understood — concepts in the industry today. It's a strategy made more difficult by the fact ...

The new open and network-based models of programmatic marketing are outperforming the old closed systems. The most striking thing about this is that many of the successful technology companies are ...

As The Drum gears up for its Digital Trading Awards (DTA), created to reward the best programmatically-executed campaigns in the market, Graham Wylie, senior director, EMEA & APAC Marketing, AppNexus ...