How to qualify for the new and exclusive Lego Mini Pokémon Center

TL;DR: Lego Insiders can exchange Insiders points for the Mini Pokémon Center. Points are available to redeem from Feb. 27, ...

“Everything we have done still is part of the system” — Lego's chief product officer on how smart bricks are expanding, not replacing physical play

The new Smart Play system, and most notably the Smart Brick, is designed to work seamlessly within Lego’s existing play ...
Axios on MSN

Lego wants to teach young students how AI works

Lego's education unit on Monday announced a new kit designed to use its signature plastic bricks to help kids better ...

LEGO Smart Bricks Are the Smallest Big Deal Right Now. Here’s Where to Buy Them

Here’s everything you need to know about LEGO Smart Bricks, including where to buy them online, their build release date, and how LEGO Smart Play works ...

Lego’s new Smart Brick is reinventing how kids play

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found ...

How Lego designed its new interactive Smart Brick

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...
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LEGO Smart Play Is Going to Change How We Play with LEGO

LEGO just took a massive step forward with innovation, and it feels like one of those moments fans will be talking about for ...

LEGO’s Star Wars Smart Bricks Sets Are Up For Pre-Order (And Here’s Why You Should Care)

The TIE Fighter set features several unique functions, starting with placing the Smart Tag in the straighter for ...

Lego unveils new SMART Brick at CES 2026. Here's where to purchase.

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

How the Sphere Morphed Into an Interactive Lego Death Star

Lego and Lucasfilm turned the Las Vegas landmark into the Death Star, letting visitors get into a full-size Lego X-Wing to ...