Search engine optimization (SEO) is the practice of designing your web pages so that your website ranks higher on search engines like Google and Bing.

T.J. Thomson receives funding from the Australian Research Council. He is an affiliate with the ARC Centre of Excellence for Automated Decision Making & Society. Ashwin Nagappa receives funding ...

For years, optimizing content meant focusing almost entirely on Google and other traditional engines. But with the rapid rise of generative AI chatbots – tools that don’t just link but summarize – ...

As part of the topic of clustering and canonicalization with Google Search today, Allan Scott from Google explained how Google Search's clustering technology works with its localization technology.

Part of the reason Google decided to start developing its own Chrome browser—all the way back in 2008—was to funnel people toward all of its web apps, from Google Docs to Gmail to Google Maps. And of ...

Wondering how long SEO takes? Learn what to expect in 3, 6, and 12 months—plus key factors that influence how fast you’ll see results in search rankings. Impatient website managers and digital ...