Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

In 2026, LEGO introduced the next phase in the interlocking bricks story with the debut of the SMART Play system. Though the ...

New high-tech bricks and minifigs are arriving this year - starting with some classic ships from Star Wars. But do we really need them?

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

In today’s Tech Bytes: Lego is going high-tech. The new smart brick features a speaker, lights, and a tiny chip inside a standard-size Lego brick. It’s designed to work with other smart pieces, ...

Lego has announced a new high-tech innovation that will change the way you interact and play with the classic building sets. Highlighted at the CES show in Las Vegas yesterday, the famous toy firm ...