High-context communication can be defined as the type of communication where many intricate factors (such as status, social relationships, social environment, formality, non-verbal gesture, silence, ...

When people communicate, speakers and listeners use information shared by both the parties, which is referred to as ‘context.’ It is believed that there are cultural differences in the degree of ...

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Why do so many global projects falter? Often, it isn’t because executives misread market data or underestimate competitors; it’s because they misread each other. Cross‑cultural communication is less ...