Consumer packaged-goods startup Hello Products is combining TV with offline activations to create a competitive edge for its oral care products. As a challenger to household names like Crest and ...

Fluoride toothpaste in fluoride-free toothpaste tubes caused a recall of boxes of children’s fluoride toothpaste by Colgate-Palmolive. The boxes say they contain Hello Wild Strawberry fluoride vegan ...

Since late 2024, social media users have spread a supposedly real vintage advertisement for scotch- and bourbon-flavored toothpaste. The image of the ad spread on ...

This, historically, has worked. As noted by NBC, studies have consistently shown that fluoridated water reduces tooth decay in a population by around 25 percent. However, some take issue with fluoride ...