The MarketWatch News Department was not involved in the creation of this content. The latest innovative haircare technology leverages Next Gen AI to provide consumers with hyper-realistic, interactive ...

DUBAI, United Arab Emirates--(BUSINESS WIRE)--Banuba, a leader in augmented reality solutions, is proud to announce significant upgrades to its already advanced virtual hair dye try-on technology.

Expanding its AR capabilities, Google Shopping is extending augmented reality beauty tools to mobile browser users and adding hair color to its AR try-on tool, the company announced Wednesday. With ...

Sally Beauty has launched a Licensed Colorist OnDemand tool, a digital consultation service that pairs customers with licensed professionals to seek recommendations, the beauty retailer announced on ...