As pharma realizes the value of becoming more patient-centric, aligning HCP and DTC brand marketing to the patient journey becomes pivotal. In this MM+M #TrendTalks session, “What does it really take ...

Is understanding the needs and behavior of healthcare providers on your to-do list for 2024? If so, you’re far from alone, with an EPG Health study finding collecting such insights is the No. 1 ...

Traditional approaches to HCP segmentation are no longer sufficient. The challenge now is to maintain personalization at scale while managing large territories and diverse customer bases. The ...

To encourage the uptake of complex therapies in clinical practice, brand teams must ensure they use data-driven insights to understand the needs and preferences of healthcare professionals (HCPs) and ...

Specialty medicines – treatments designed for very small patient populations with complex and rare conditions – are on the rise. In turn, the relationship between pharma field reps and doctors has ...

The pharma industry may recall that during the peak of the COVID-19 pandemic, there was a deliberate effort to cultivate a “digital culture” at their companies. Remote work was widespread as part of ...

Over the past few years, the relationship between pharmaceutical brands and HCPs has been squeezed beyond recognition. This won’t come as a shock to anyone – increased pressures on capacity, redefined ...

In the pharmaceutical space, AI isn’t just impacting the clinical trial process. It’s also impacting HCP marketing—how pharmaceutical products reach healthcare professionals. We’re already seeing some ...

Annual trend reports and buzzy listicles scratch the surface of what’s on the horizon in pharma marketing, but many of them fall short of actually helping marketers reach specific goals. If healthcare ...