Geotargeting is one of the most powerful tools in a PPC advertiser’s arsenal. Whether you’re running ads for a local business, an international ecommerce brand, or a luxury travel destination, ...

Google’s new Partner Match tool will let advertisers target YouTube audiences built from third-party hashed data once it launches. Google is preparing to launch Partner Match, a new targeting option ...

Google added a new promotion targeting option to Google Merchant Center for audience targeting. The option is labeled "preferred audience" and is available when setting up a promotion. This promotion ...