Advertisers must migrate to Google’s new Merchant API or risk Shopping and Performance Max campaigns stopping altogether.

Let’s tie together the loose threads inside Google’s advertising, analytics and retail merchant businesses. Those threads are loose because the Google platform appears to be unraveling. Over the past ...

Google's Search Console now provides ecommerce sites data on product listing performance across Google's shopping surfaces. Google added merchant listing performance data to Search Console. It shows ...

Google announced that all merchants will be migrated (or as Google put it "upgrading") from the old Google Merchant Center to Google Merchant Center Next by September (next month). We knew this was ...

Google announced new Business Agents, branded AI Agents, a "new way for shoppers to chat with brands, right on Search," ...

Some advertising and ecommerce pros were surprised recently to log in to their Google Merchant Center and see the “Feeds” tabs gone. Feeds have been the “beating heart” of Google Merchant Center, as ...

Google integrates Amazon MCF with Merchant Center, offering improved shipping data display and potential boost in ad performance. Google is integrating Amazon MCF with Merchant Center. The update aims ...

The company said in a blog post that its Business Agent is a new feature that lets shoppers chat with retailers directly within Google Search. The tool functions as a branded virtual assistant that ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Google Merchant Center will soon track conversion events beyond those attributed to clicks on Shopping free listings, including conversions from Search web results and other sources. Why it matters.