The Google-mandated switch to Google Analytics 4 (GA4) is fast approaching. Most marketers grasp the GA4 basics, but there are still plenty of benefits and features of GA4 that are worth knowing.

As a business owner, you might have heard about — or are already using — Google Analytics. Today, millions of businesses use Google Analytics. If you are one of them, it is necessary to know how you ...

Google Analytics is receiving a significant update with 4 new features designed to improve marketing decisions and get better ROI. The 4 key features available in the “new” Google Analytics are: ...

New planning features are designed to help marketers optimize ad spend for specific revenue, conversion, and revenue targets.

Everyone’s favorite new Google product, Google Analytics 4 (GA4), has just released 12 new item and event-scoped ecommerce metrics and dimensions. Why we care. Ecommerce advertisers and retailers will ...

Without properly tracking visitors to your website, you will not have the information needed to improve your content and your monetization results. Google Analytics is a tool designed to help ...

Opinions expressed by Entrepreneur contributors are their own. Google Analytics can do wonders for your business. If you have a website for your business and it’s not synced with Google Analytics, you ...

Google is introducing new tools for newsrooms looking to understand their online audiences and how those audiences feed into their overall business. These efforts fall under the umbrella of the ...

I’ve said for years, anyone can find and reduce fraud if they know where to look and what to look for. I’ve also served many publishers, large and small, over the years. Even if they don’t have ...

Google Analytics introduces the following new features that enhance the reporting experience, especially for properties with large and complex data: Data quality icon at the individual card level.