Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize ...

The best ads are answers to questions consumers have about products and services. That's how Vidhya Srinivasan, VP and ...

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

Google Ads has announced a series of updates to Performance Max campaigns. The enhancements give advertisers more granular control over their campaigns, improve customer insights, and manage budgets ...

Google shares a preview of new advertising features it will be announcing at Google Marketing Live on May 24. These features represent what the Google Ads team has been working on during the first few ...

Google recently updated its sponsored search results – those listings that typically appear above organic results in search engine results pages (SERPs) – with new navigation ...

When you think of Google, what comes to mind? Search engines, smartphones, email, cloud storage — perhaps even self-driving cars. But beneath its impressive portfolio of products and services lies the ...

Google is going to start using generative AI to boost Search ads’ relevance based on the context of a query, the company announced at its Google Marketing Live event today. Last year, the tech giant ...

With the option to customize which brands and topics you see or turn off ads personalization entirely With the option to customize which brands and topics you see or turn off ads personalization ...

Google LLC has introduced a set of generative artificial intelligence tools that will make it easier for brands to launch online advertising campaigns. The tools made their debut at the search giant’s ...