Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will ...

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Unless you set the right Google AdWords campaign settings, your paid search performance will always be limited. You can do all the remarketing you want. You can optimize for quality score. And you can ...

In 2015, 1.4 million businesses and non-profits benefitted from using Google’s advertising tools nationwide AdWords and AdSense, Google’s advertising programs allow businesses to show ads based on ...

Google AdWords rolled out a new ad targeting method to advertisers June 25, combining a visitor’s website behavior with their subsequent search queries on Google. Remarketing lists for search ads ...

New to AdWords? Have clients who struggle to grasp PPC? Simply Business recently created this interactive step-by-step guide to setting up and using Google AdWords. It is geared towards smaller ...

It’s a reasonable question, and one we hear all the time, especially from newcomers to paid search. After all, those new to PPC are probably most interested in how much they’ll be expected to shell ...

“If the Google model is so successful, it seems reasonable to think that everybody should be in the Google business.” -- Pixsy CEO Chase Norlin The quote’s taken out of context from an email I ...

If you’re a small business looking to reach a customers online or boost website traffic and sales, you need to learn about Google AdWords. Simply put, Google AdsWords is a form of pay-per-click (PPC) ...

Add articles to your saved list and come back to them any time. If you're a business owner, chances are you've been cold-called by an IT boffin pitching to fine-tune your Google Adwords. You don't use ...