Google is adding AI automation, live CTV monetization, and streamlined direct deals to its ad platforms, helping publishers ...
When Google bought AdMob last year for $750 million, many were impressed as the search giant was able to outbid Apple in the fight for the mobile ad network. AdMob seemed like the perfect compliment ...
Google can strengthen its footprint in the mobile advertising space with its AdMob acquisition, an analyst says, but notes that the search giant should not apply the latter's technology only on its ...
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