TL;DR: Roblox has surpassed Steam with a record 47.4 million concurrent users, driven by popular user-created games like Grow a Garden and Steal a Brainrot. Despite concerns over safety and privacy ...
Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.
But while the current conversation around the stock focuses largely on quarterly bookings and margin pressures, the more interesting question is what Roblox will look like in five years. Because ...
GameSpot may get a commission from retail offers. Many of the experiences in Roblox don’t cost a dime to play, but may have shortcuts or exclusive items available for a few Robux. This is the platform ...