The rise in curiosity and demand has been due, in large part, to the influence of young social media creators such as 16-year ...

Gen Alpha, roughly defined as those born between 2010 and the 2020s, has eclipsed $100 billion in annual spending power, according to new research from DKC Analytics. Gen Alpha is not shy about their ...

Generation Alpha is the largest generation ever. Totaling two billion children, it encompasses anybody currently aged 0–15 years old—those born between 2010 and 2025. This is the first fully digitally ...

There’s a sneaky contributor to the growing anxiety of the emerging generation—and it’s not just screen time. If smartphones and social media are to blame for Gen Z’s 139% increase in anxiety, then ...

You're likely familiar with Millennials, the generation of digital pioneers who witnessed the dawn of social media and smartphones. But now, there's a fresh cohort on the block: Gen Alpha. Born from ...

It might feel wild, but Gen Alpha influencers are already on the rise. In some cases, these influencers haven’t even hit double digits. Kids as young as 7 — the age twins Koti and Haven Garza were in ...

Short attention spans, an overdependence on technology and a lack of interest in learning are all things that Generation Alpha has been accused of having. The demographic, born between the 2010s and ...

Gen Z is about to get some serious competition for all the research and marketing attention that the retail industry has lavished on it for the past ten years. The oldest Gen Z-ers were just becoming ...

As millennials enter their late 30s and early 40s, their children—Generation Alpha—are finally old enough to offer their own perspective on what it is like being raised by the generation that still ...

Here is a common quandary, whether in the family, at work, with organizations, and even within government. How do all generations manage to work together to accomplish things or to become appreciative ...