Gamification is an emerging technique in market research that allows us to passively conduct market research using games or create direct surveys, research platforms and other traditional market ...

Tseng, Shih-Lun "Allen"; Sun, Heshan; Santhanam, Radhika; Lu, Shuya; Thatcher, Jason B. Rethinking Gamification Failure: A Model and Investigation of Gamified System ...

Gamification was always just behaviorism dressed up in pixels and point systems. Why did we fall for it? It’s a thought that occurs to every video-game player at some point: What if the weird, ...

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. It’s no surprise that industry research and ...

Behavioral factors can adversely affect investment decisions. A study by Morgan Stanley revealed that the average U.S. investor received about 55% of the potential returns from a balanced portfolio ...

“Let’s add this feature into the system. It will help us create a new habit when our customers make purchases.” This request was made by a product owner during the usual sprint. For some, this won’t ...

Have you ever wondered how companies make their products and services more interesting and fun? Well, they use something called “gamification” in their marketing. But what exactly is gamification? In ...

More than 1,000 openings in the Finger Lakes region for skilled machinists are projected in the coming years. Labor trained by local academic and workforce programs are expected to fill only a small ...