At its core, an organization’s recruitment funnel is a step-by-step process to attract, evaluate, and hire candidates. Just like a sales funnel guides potential customers from awareness to purchase, a ...

The concept of a funnel is not foreign to seasoned marketers. For years, companies have touted different shapes of funnels, upside down funnels and even the death of the funnel. While the funnel view ...

This guide offers exclusive insights from the customer service experts at Khoros. Whether you’re just starting out, completely revamping, or simply fine-tuning your brand’s customer journey, you’ll ...

You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems ...

Radio is often seen as a brand awareness tool, but its impact extends throughout the entire marketing funnel, from consideration and conversion to customer loyalty. Now Harker Bos Group has created a ...

Disconnected teams dilute marketing ROI. CMOs can unite digital, field and SDRs through IDG to build a high-impact, intent-driven funnel. Different leads, different treatment. Not all warm leads are ...

Most of the content we interact with online is intended to make us take an action, such as following a link, upvoting a post, downloading a study, signing up for a trial, etc. However, those who ...