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Organizations typically undergo business transformations not only to meet strategic objectives but also to develop the critical business capabilities needed to remain agile, resilient, and sustainable ...

Crane, D. B., and Z. Bodie. "Form Follows Function: The Transformation of Banking." Harvard Business Review 74, no. 2 (March–April 1996): 109–117.

Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. Digital transformation and customer experience go hand in hand.