The new GFX100RF is Fujifilm's first fixed lens medium-format camera It has a 102MP sensor, 35mm f/4 lens and premium rangefinder-style design Sales start early April (TBC), list price is $4,899 / ...

If you're looking to get more creative with your handheld photography and need a sensor larger than 35mm for the job, Fujifilm has a new mirrorless camera to show you. Committing to the idea of a ...

The new flagship mirrorless camera from Fujifilm maintains the same resolution but ditches the tall grip design and goes for autofocus speed, video features, and a $7,499 price. The new flagship ...

It's only been a few short years since Fujifilm began its journey to push its own vision of exactly what a medium format camera should be. After decades of medium format being large, boxy, and heavy ...

Instead of developing a full-frame 35mm system to complement its APS-C X series, Fujifilm opts for medium format. Images, and the devices that capture them, are my focus. I've covered cameras at PCMag ...

Fujifilm follows up its 50-megapixel mirrorless medium-format GFX 50S and 50R models with the 102MP GFX100, both the least- and most-Fujifilm-like camera the company's delivered in quite a while. It's ...

It feels better in hand than any past GFX mode because it’s shaped more like a conventional mirrorless camera. At the same time, it offers a deeper grip that’s more comfortable, while adding an extra ...

Fujifilm made the biggest splash at Photokina with the GFX 50S, a mirrorless camera with a giant sensor stuffed into a fairly compact body. When it arrives early in 2017, the company will be in the ...

Fujifilm has decided to make a big announcement at Photokina ... medium format big, in fact. The firm has revealed it's entering the medium format market with a new mirrorless camera system, GFX. The ...