Is the latest iPhone a good value? Should you accept that promotion you’ve been offered? Should you pay to have someone come and fix your leaky toilet or fix it yourself? Although we might delude ...
Deshpandé, Rohit. "Truth Tests and Utility Tests: Private Sector Decision Makers' Frames of Reference for Social Science Research." Social Science Quarterly 67, no. 1 (March 1986): 39–52.
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