Tension: Hotel loyalty programs have achieved record membership growth while simultaneously eroding the very loyalty they ...

Travel loyalty programs are ubiquitous. The Points Guy has 3 million followers – most looking for inspiration and ideas to maximize their travel and credit card rewards. Seeking value is a big ...

Photo Credit: A thoughtful welcome at Fairmont The Palm — a small gesture that reminds us how true loyalty is built through personal touches, not just points. Unsplash For years, airlines and hotel ...

Today’s consumers expect loyalty programs to offer travel rewards — even if the program is offered by a company outside the travel industry. Expedia Group Private Label Solutions gives brands access ...

Tension: We pride ourselves on rational consumer choices while loyalty programs exploit our psychological aversion to waste.

Loyalty is a key driver for any enterprise that depends on repeat business. Restaurants, retail stores, salons and a wide range of businesses leverage loyalty programs to keep customers coming back ...