An eye tracking study conducted on Facebook, Twitter and YouTube by a digital marketing company reveals trends about the way people interact with paid ads in social media sites. Oneupweb found that ...

Scientists have successfully demonstrated a low-cost, self-powered eye-tracking technology that is powered by the friction of ...

Eye-tracking allows studying aspects that cannot be seen, for example, the thinking processes of a student solving a mathematical problem. Researchers at Kaunas University of Technology (KTU) are the ...