When I was in high school, eye shadow was everything. I watched every YouTube video tutorial to to create the ideal smoky eye. I collected Urban Decay Naked Palettes like rare stamps. I woke up extra ...

Applying rhinestones all over your eyelids is such an Aries move. The same is true for Scorpios and their love of smoky shadow, and Geminis with neon liner. Each zodiac sign has a go-to eye makeup ...

Makeup artist Erica Taylor demonstrates how to modernize your glam erica taylor/Tiktok Friends. Gen Z is knocking at the door with more beauty advice (and coming for your makeup routine). That's right ...

Eye shadow is one of the most creative and expressive elements of makeup. Whether you want a soft, natural look or a dramatic, bold finish, the right blend of eye shadow shades can instantly elevate ...