When firms create new products or new innovations they want to have an idea towards whom they should market the product. The diffusion of innovation theory looks at the different groups that accept ...

Forbes contributors publish independent expert analyses and insights. New data from Arizona’s Universal Education Savings Account program has been released, and Mount Hot Take is already erupting. In ...

This is a preview. Log in through your library . Abstract The standard model for the diffusion of innovations in consumer behavior does not adequately account for the incorporation of novel items of ...

This is a preview. Log in through your library . Abstract Using historical and numerical analysis and the five-part schema, this study finds that over the past 50 years structural modifications and ...