I saw a new iPhone ad this weekend a dozen or more times. In it, an airline pilot tells how by using his iPhone he helped his flight avoid a three-hour weather delay and got his happy passengers to ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. When you want to convince someone, influence them or make a ...

When it all comes down to it, what is a business? You are an organization that has identified a pain point that people are experiencing. In order to remove that pain point, you are offering a product ...

Imagine Entertainment has teamed with dairy and food giant Land O’Lakes in an effort to modernize the portrayals of rural ...

It’s no secret that brands and marketing inundate your daily life. You can’t go a day without brands vying for your time and attention, but people are savvy and realize brand storytelling goes beyond ...

Forbes contributors publish independent expert analyses and insights. Esther Choy covers leadership with a focus on business storytelling. In 2016, I gave a talk on business storytelling in ...

Halo? "Bullshit". Modern Warfare 2? "An immense disappointment". Uncharted 2? According to Crysis 2 writer Richard Morgan, it was "the perfect example" of storytelling in games. "There is absolutely ...

This rhetorical concept posits that three is the lowest number where humans begin to recognize patterns. As such, it serves as the backbone for effectively conveying ideas and stories, whether it’s as ...

As big data use gains prevalence, it becomes increasingly important to communicate information in ways that are easily understood by internal and external stakeholders. Accounting students learn how ...