Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

In one form or another, content marketing has been around at least 100 years. It began in the late 1800s, when John Deere started publishing a magazine for farmers with the hopes of selling more ...

Opinions expressed by Entrepreneur contributors are their own. Embarking on a marketing campaign without a solid strategy is like trying to find a destination without directions or a map to guide you.

Content marketing is tough to get right, but once you do, the results can be incredible – especially for ecommerce brands. More traffic from Google? Check. More leads? Check. More trust built with ...

Many businesses use video content marketing to promote their brand, products and services as part of their overall marketing plan. Video is a compelling, memorable medium that personalizes and ...

Marketing plans set forth comprehensive strategies to develop products and services for specific market segments, inform customers about products and get products into customers hands. A marketing ...

Facebook is the most-used social media platform in the world. It boasts 2.96 billion monthly active users. Most likely, you’re on Facebook and use it often. But is your business on Facebook? Not only ...

Recently, I shared some great examples of e-commerce content marketing – three companies that are using content to promote their online product sales. It was a hit, so let’s do it again – but this ...