When the U.S. presidential election is the headline act, political marketing strategies reach their all-time highs. Historically, interacting with the voters has been about getting your face out there ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

Recently, Roosevelt Island Historical Society President Judith Berdy was kind enough to provide Medscape with a collection of American Journal of the Medical Sciences back issues from the 1920s ...

Twenty-five years ago, Google launched a modest advertising product that would evolve into one of the most influential tools in digital marketing. Back then, it was called Google AdWords; today, it is ...

Streaming services have disrupted traditional TV advertising as we know it. Gone are the days when brands and retailers could push messaging via commercial spots and see revenue roll in. With more ...

In a world saturated with content, capturing consumer attention has become a high-stakes game. While traditional outdoor advertising – billboards, bus shelters, transit ads – once relied on big ...