ITA Group’s new study shows that emotional connection can drive up to eight times more visits and sales from customers. The study, which analyzed loyalty programs from industry leaders including Wells ...

Manu Mathew is CEO & Cofounder of Cohora, a platform that helps brands drive customer growth, retention and advocacy through engagement. In an era where digital experiences shape every brand ...

Brands are turning to immersive technologies like AR, VR and MR to cut through the digital noise. These platforms don’t just display messages—they invite consumers to experience them. The result?

Mid-Day Squares found success by focusing on creating an emotional connection with customers. Co-founder Jake Karls learned the importance of playing to his unique strengths in brand storytelling and ...

While technology is often seen as cold and impersonal, empathy has become a growing focus in app design. First National Bank (FNB) says it has embraced this shift, placing human connection at the ...